Bic launch insanely sexist ad campaign. Twitter responds appropriately.
BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online
The grossly sexist ads we can't believe exist in the 21st century
Absurd Bic Pens 'for Her' Get Called out on Facebook - ATTN:
Bic pens 'for her' unite women and men in snarky Amazon reviews
Bic apologises for 'sexist' South African advert - BBC News
Pen 15 Club: The "BIC for Her" Debacle is About Sexism, Not Social Media | Bitch Media
Customers mock Bic's 'sexist' pink lighters for women to light candles while blokes get a blue version to fire up the BBQ
BiC Posted A Sexist Advert on Womens Day, And People Aren't Happy
Bic Charges More for Pens Targeted at Women
Bic For Her – Culture Jam | Carlene's GRSJ Blog
EP22: The Brand That Made A Sexist Point | The Marketing Rescue Podcast
The Bic Pens for Women That Everyone Is Laughing at
Bic's Epic Backlash For Sexist Social Media Post
Retail Hell Underground: Bic Apologizes For Sexist Womens Day Ad on Facebook
Do companies make sexist ads just to get talked about? | Women | The Guardian
Someone trolled these ladies with sexist pens on International Women's Day - The Daily Dot
Hilarious Amazon Reviewers Take on Bic's Stupid, Sexist 'For Her' Women's Pens
Bic apologises for 'sexist' South African advert - BBC News
BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online
Now Bic targets students with TV ad for its 'sexist' girls-only pen range | Daily Mail Online
