![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/63f963cd-6ebc-4dd4-8472-0224de6b28b1/jwip12173-fig-0005-m.jpg)
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
![Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/07/19/14/burberry-bag.jpg?quality=75&width=230&auto=webp)
Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent
![Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/05/16/08/rts1j5t6.jpg?width=1200)
Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent
![Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent](https://cdn.jwplayer.com/v2/media/gRPtobH1/poster.jpg?width=720)
Burberry burning £28m of stock is awful, yes, but fashion has never been ethical | The Independent | The Independent
![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/505b7364-7e23-4de4-9102-ad0dbad82bb4/jwip12173-fig-0002-m.jpg)