![Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2020/07/28/408aef4a-cfcb-11ea-88dd-6bec610be4a6_image_hires_130143.jpg?itok=y8ownjLA&v=1595912509)
Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post
Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion — Équité
![Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold! Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold!](https://www.likeitgold.com/wp-content/uploads/2018/04/gucci-gen-z.jpg)
Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold!
![Presenting 'The Future is Fluid', a film by Jade Jackman and Irregular Labs which explores what gender means to Gen Z around the world. - Gucci Stories Presenting 'The Future is Fluid', a film by Jade Jackman and Irregular Labs which explores what gender means to Gen Z around the world. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1548433804/DiaryHeroArticle_FutureisFluid-Video_001_Default.jpg)
Presenting 'The Future is Fluid', a film by Jade Jackman and Irregular Labs which explores what gender means to Gen Z around the world. - Gucci Stories
Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it's really paying off | South China Morning Post
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