![The fashion retailer H&M mobile app logo is seen on the screen of a mobile phone in Barcelona, Spain on November 26, 2021. Online shopping is very popular among millennials and constantly The fashion retailer H&M mobile app logo is seen on the screen of a mobile phone in Barcelona, Spain on November 26, 2021. Online shopping is very popular among millennials and constantly](https://c8.alamy.com/comp/2H8190E/the-fashion-retailer-hm-mobile-app-logo-is-seen-on-the-screen-of-a-mobile-phone-in-barcelona-spain-on-november-26-2021-online-shopping-is-very-popular-among-millennials-and-constantly-growing-especially-in-the-fashion-industry-photo-by-davide-bonaldosipa-usa-2H8190E.jpg)
The fashion retailer H&M mobile app logo is seen on the screen of a mobile phone in Barcelona, Spain on November 26, 2021. Online shopping is very popular among millennials and constantly
![People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate](https://c8.alamy.com/comp/2E5GW3M/people-walk-past-hm-and-zara-stores-in-central-barcelona-march-11-2015-the-families-behind-zara-owner-inditex-and-hm-will-need-to-fend-off-fast-moving-competitors-if-they-are-to-replicate-online-the-winning-formulae-that-made-them-the-worlds-top-two-fashion-retailers-picture-taken-march-11-2015-reutersgustau-nacarino-spain-tags-business-2E5GW3M.jpg)
People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate
![H&M to shut down brick and mortar stores, focus on online platform as sales go up « Ecommerce news, conferences, platform reviews and free RFP H&M to shut down brick and mortar stores, focus on online platform as sales go up « Ecommerce news, conferences, platform reviews and free RFP](https://www.ecommercenext.org/wp-content/uploads/2020/10/hm-clothes-store-today-180614-tease_caeb7ebd0c281285eafa292d621e41ee.jpg)