Ralph Lauren, Burberry, Hugo Boss, Yamamoto and other luxury fashion brands have traditionally depended on third-party retailers – here's why they should be focusing on digital | South China Morning Post
![Letizia in Hugo Boss, April 2018 | Queen Letizia's Style Deserves a Crown of Its Own, So Start Taking Notes | POPSUGAR Fashion Photo 24 Letizia in Hugo Boss, April 2018 | Queen Letizia's Style Deserves a Crown of Its Own, So Start Taking Notes | POPSUGAR Fashion Photo 24](https://media1.popsugar-assets.com/files/thumbor/EHorsjT4ST0z_5P3hTB541gMZkI/fit-in/2048xorig/filters:format_auto-!!-:strip_icc-!!-/2018/05/02/713/n/1922564/ec938cbe47bf2794_GettyImages-942235210_master/i/Letizia-Hugo-Boss-April-2018.jpg)
Letizia in Hugo Boss, April 2018 | Queen Letizia's Style Deserves a Crown of Its Own, So Start Taking Notes | POPSUGAR Fashion Photo 24
![HUGO BOSS Corporate on Twitter: "With almost 2 billion impressions in just 1 day, our 2 simultaneous star-studded global campaigns for BOSS and HUGO generated record-breaking engagement on social media. The campaigns HUGO BOSS Corporate on Twitter: "With almost 2 billion impressions in just 1 day, our 2 simultaneous star-studded global campaigns for BOSS and HUGO generated record-breaking engagement on social media. The campaigns](https://pbs.twimg.com/media/FKMiuEtXoAcoktp.jpg)
HUGO BOSS Corporate on Twitter: "With almost 2 billion impressions in just 1 day, our 2 simultaneous star-studded global campaigns for BOSS and HUGO generated record-breaking engagement on social media. The campaigns
![HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days](https://group.hugoboss.com/fileadmin/_processed_/5/7/csm_hugo-boss_master_finale_BOSSxRA_434bc2de49.png)
HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days
![Hugo Boss campaigns generate record breaking social media engagement — Retail Technology Innovation Hub Hugo Boss campaigns generate record breaking social media engagement — Retail Technology Innovation Hub](https://images.squarespace-cdn.com/content/v1/590eeff5b8a79b2147a783be/1643610285339-I65673FNKVZO3BJJOJ9N/Hugo+Boss.jpg?format=1000w)