Shaquille O'Neal explains why he rejected Nike shoe endorsement: 'I wasn't interested in being another guy on the shelf' - oregonlive.com
I wasn't interested in being another guy on the shelf"- Shaquille O'Neal on Nike's Negligence over his Shoe brand » FirstSportz
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Shaquille O'Neal: 'Nike Didn't Pay Attention. They Didn't Want Anything to Do With the Shaq Brand. So They Gave It Back to Me and I Grew It to 600 Million' - Opera
How Shaquille O'Neal rejected Nike and turned his back on Reebok after one interaction with a fan | The US Sun
Shaquille O'Neal Reveals How He Sabotaged His Own Meeting With Nike To Sign With Reebok Instead - Fadeaway World