![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/UA-Shoes.jpg)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Kent Graziano on Twitter: ".@UnderArmour's mission: to drive insights and decisions from trusted data to truly be a data-driven organization - Patrick Duroseau, VP of Enterprise and Data Management at Under Armour # Kent Graziano on Twitter: ".@UnderArmour's mission: to drive insights and decisions from trusted data to truly be a data-driven organization - Patrick Duroseau, VP of Enterprise and Data Management at Under Armour #](https://pbs.twimg.com/media/E613Pu3XoAUYpGj.jpg:large)
Kent Graziano on Twitter: ".@UnderArmour's mission: to drive insights and decisions from trusted data to truly be a data-driven organization - Patrick Duroseau, VP of Enterprise and Data Management at Under Armour #
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/UA-Shoes-2.jpeg)