Badgers sports: UW unveils 10-year, $96 million deal with Under Armour | College Football | madison.com
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Target store to be added to State Street in Madison
Under Armour opening full-priced store on Madison's State Street - Milwaukee Business Journal
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As Under Armour tries to cut ties with some schools, Wisconsin Athletics calls its relationship 'strong' | College sports | madison.com
Under Armour enters $96 million partnership with University of Wisconsin
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